For all of the products and services that you are selling, be sure to provide:
- A description
- Any additional details needed to convey an appropriate customer expectation for the product or service
This information could be shared on a webpage, the customer receipt, or the contract signed by the customer.
If a customer requests to cancel a subscription prior to the new billing period, have a process or steps to ensure that the customer will not be billed for subsequent months.
After the transaction has been completed, send the customer a follow-up email informing them of transaction details as well as what they will see on their statement.